Before & After: A Bold New Chapter for CSI

The Opportunity
In an ever-evolving fuel industry, the need to reshape how customers view building and maintaining their fuel businesses is more important than ever. CSI saw an opportunity to reposition itself — not just as a service provider, but as a strategic partner in long-term growth.

The Shift
With a refreshed brand, CSI steps forward with clarity, confidence, and a renewed focus on sustainable, healthy growth.Our new visual identity and messaging reflect the full breadth of our offerings — elevating our role in the industry and making it easier for customers, employees, and partners to connect with what we do.

The Impact of Branding

• Showcase game-changing services that go beyond expectations
• Create brand ambassadors who proudly represent CSI
• Attract top-tier talent aligned with our values and mission
• Strengthen our foothold in key markets while opening the door to smart, strategic expansion

This rebrand is more than a new look — it’s a powerful platform for deeper relationships, bigger opportunities, and enduring market leadership.