Deschutes Collaborative was established by Congress and is guided by a 19-member Steering Committee made up of diverse interested stakeholders to encourage collaborative, science-based ecosystem restoration of key forest landscapes. Together with a team of contractors, TMD created a message platform that defined DCFP’s brand personality, audiences, Mission, Vision and Elevator Statements and SEO keyword phrases. A new tagline was created and now carried throughout all their messaging. A new website and logo were created to further communicate their mission.